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SASHA
MINSKY

DESIGNER INNOVATOR PROFESSOR

A multifaceted designer with extensive experience in the graphic design industry, corporate training, technology integration, and higher education.
A keen eye for detail, love of typography, resourceful nature, and enjoyment in cultivating relationships, Sasha is dedicated to developing customized creative solutions for all. A visual storyteller at heart – Sasha strives to help others, form creative communities and infuse a love of design into any environment. 

EXPER
IENCE

DIRECTOR OF DESIGN, BRANDING
& COMMUNICATION

Student Success & Enrollment Management
Florida Gulf Coast University - Fort Myers, FL

2020 - Present

  • Provide vision and direction on the evolution of the SS&EM and FCGCU branding

  • Manage the creative vision and strategic direction for multi-channel visual communication, including print, digital, social, and environmentally across campus

  • Establish timelines, production schedules, manage budgets and measure the effectiveness of content and project delivery

  • Provide professional development and training for creatives across the division in addition to recruiting, hiring and mentoring design interns

  • Ensure projects and initiatives align with the University's strategic plan, follow current design trends within State University System and nationally 

  • Guide content developed across the many touch points of the student journey from admission through orientation and First Year Experience, to academic initiatives and exploratory advising, through graduation and career development

  • Support SS&EM senior leadership in creation of strategic initiatives and communication plans

  • Serve as the liaison to University Marketing & Communications on Division branding, design, and communications work as necessary

ADJUNCT FACULTY

BFA GRAPHIC DESIGN PROGRAM

Rocky Mountain College of Art + Design - Denver, CO

2020 - 2023

  • Support the mission, vision and values of RMCAD through excellence in teaching and instruction

  • Provide meaningful instruction to support students in learning the intricacies of the Graphic Design industry, industry leading tools and technology

  • Share industry experience and communicate the importance of research, developing a deep understanding of design methodologies and graphic theories

  • Partner with the Chair of the Graphic Design-Photography Department to refine courses

  • Evaluate/manage content & materials within the LMS  

  • Engage students through active course discussions

  • Build a creative community through strong relationships with the Chair, department members, faculty and students.

  • Consistently support students in achieving course learning outcomes through engaging instruction

  • Provide virtual office hours to manage student needs.

  • Assist with Junior/Senior Portfolio Reviews

  • Current Courses: Experimental Typography, Typography, Layout Design

  • Approved Courses: Typography, Layout Design, Vector Illustration, Information Visualization, Sign + Symbol, Design Systems, Experimental Typography, Professional Practices in Graphic Design, Visual Sequencing, Special Topics in Graphic Design, Environmental Graphic Design.

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CREATIVE

Apple, Inc. - Estero, FL

2007 - 2016

  • Technology training and development

  • Design corporate training materials

  • Curate and organize instructional guides and presentations

  • Develop training materials / on-boarding of new employees

  • Design resources / deliver training on core competencies

  • Designer and facilitator / Apple steps of service

  • Designer and facilitator / Leadership training

  • Design, implement and instruct annual Apple Camp

  • Work with youth programs to develop animated illustrations, storyboarding, cinematography, page layout, music editing

  • Develop instructional materials / Adult Learning Techniques

  • Designer / Instructor for Apple Core training

  • Mobile / Mac Technician

  • Genius Admin support / Business Team support

  • Deliver customized business-to-business courses

  • Facilitate Train the Trainer experiences

  • Facilitate “Grow Your Own Creative”

  • Customer Experience trainer

  • Customer Service expert

  • Enhance store metrics / promoters 

  • Design internal communications / guides / newsletters

ADJUNCT FACULTY
TYPOGRAPHY & GRAPHIC DESIGN

Bower School of Music & the Arts - College of Arts & Sciences - Florida Gulf Coast University - Fort Myers, FL

2013 - Present

  • Develop customized curriculum for undergraduate
    courses within the Digital Media Design program

  • Current courses:

    • Graphic Design I & II

    • Typography I & II

    • Professional Practices in Design 

  • Develop hands-on experience for students

  • Provide expert level training on industry leading
    software applications: Adobe Creative Cloud

  • Expert knowledge of graphic design curriculum
    design and instructional methods

  • Curate interdisciplinary collaborative exhibitions

  • Work w/Gallery Director on interactive installations 

  • Facilitate professional development

  • Collaborative team member amidst faculty

  • Promote engaging class critiques - encouraging
    deeper critical thinking and assessment

  • Mentor Digital Designer Group members

  • Mentor and appoint internship opportunities

  • Evaluate senior projects 

GRAPHIC DESIGNER / ASSISTANT ART DIRECTOR

University Marketing & Communications
Florida Gulf Coast University - Fort Myers, FL

2016 - 2020

EDUCATIONAL TECHNOLOGY INSTRUCTOR

College of Education - Adjunct
Florida Gulf Coast University - Fort Myers, FL
2011 - 2013

  • Design and implement brand identity

  • Assistant Art Director / FGCU360 Magazine

  • Custom logotype and iconography

  • Interactive and static multimedia ads

  • Manage print production / press-checks

  • Manage project timeliness / client relationships

  • Develop and deliver presentations 

  • Provide art direction on photo shoots

  • Brand management across multiple channels

  • Design branded collections

  • File management / tech support / printer calibration

  • Appoint / manage interns (web, video, design)

  • Work with internal and external vendors

  • Environmental signage and interactive installations

  • Develop strategic marketing plans / Creative Briefs

  • Develop branded instructional materials / resource guides

"Sasha has a unique talent for simplifying complex technology into ways anyone can understand, and empowering her students!"

  • Course designer
    (undergraduate / graduate / corporate training)

  • Develop instructional technologies to enhance and enrich learning

  • Integrate interactive media and technology into curriculum design

  • Conduct research / assessment / evaluate data trends

  • Identify learning theory and methodologies

  • Instruct “Introduction to Technology - Education Majors”
    Co-designed / instructed graduate level courses: 

    • Managing Educational Technology Projects

    • Teaching in Virtual Settings 

    • Integrating Technology for Instruction

  • Learning management system (LMS) training and maintenance

  • Human performance technology review / assessment

  • eBook publication / production management

  • Design eLearning instructional materials 

  • Promote learning - English as foreign language learners

  • Design instructional guides / learning resources / training platforms

  • Design / deliver instructional content via multiple media platforms

  • Implement use of instructional design software: Captivate, Camtasia, Storyline to enhance training materials and interactivity

A P P L E  O N E - T O - O N E  M E M B E R 

EDUCA
TION
AWARDS &
HONORS

M.F.A. MEDIA DESIGN

AWARD OF EXCELLENCE - FL PRINT AWARDS

M.A. CURRICULUM & INSTRUCTION IN ED TECH

Valedictorian, Course Director Award, GPA 4.0
Full Sail University - Winter Park, FL  2016

B.Sc. GRAPHIC DESIGN

Graduate Student of the Year, Summa Cum Laude, GPA 4.0
Florida Gulf Coast University - Fort Myers, FL  2013

Design / Overall Content / Special Application
Printing Association of Florida  2017, 2018, 2019

ASSOCIATION FOR EDUCATIONAL COMMUNICATION & TECH CONFERENCE (AECT)

The Effects of Synchronous Technology on Learning English as a Foreign Language
California  2012

Presidential Honors, Summa Cum Laude, GPA 4.0
The Art Institute of Pittsburgh - Pittsburgh, PA  2007

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SKILL
SET

  • Brand Management

  • Graphic Design

  • Typography

  • Digital Media / Interactive Design

  • Print Production

  • Photography / Videography

  • Illustration

  • Package Design

  • Marketing / Advertising

  • User Interface Design / User Experience

  • Logotype and iconography development

  • Environmental signage / installations

SOFT
WARE

(but not limited to...)

Adobe Creative Cloud

  • After Effects

  • Premier Pro

  • XD

  • Spark

  • Dreamweaver

  • InDesign

  • Illustrator

  • Photoshop

  • Acrobat

  • Lightroom & Bridge

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Apple

  • Mac OS / iOS

  • Pages / Numbers / Keynote

  • Garageband / iMovie / Photos

  • Aperture / Final Cut / Logic Pro

Microsoft

  • Office - Word, Excel, PowerPoint / Outlook / Teams

Instructional Design Software

  • Adobe Captivate

  • Adobe Connect

  • Storyline - Articulate 360

  • Prezi

  • Camtasia

  • Edmodo

ORGANIZ
ATIONS
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INTER
ESTS

Calligrapher / Letterpress & Metal type addict 
/ Musician / Novice Ukulele player / Foodie / Sushi / Tea / Pitaya Bowls / Marvel Disney PIXAR enthusiast / SUP - Paddle board / iPhonography / Puppies / Jeep life / Kayaking / Camping / Hammocks / Nutrition / Happiness / Yoga

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