Welcome.
Sasha is a passionate designer with an expertise in typography and branding. A highly sought after professor and innovator with 20 years in the field of design. Sasha's dual backgrounds in design and technology, she brings a unique skill set and enthusiasm to any project.
Her guiding principle is to develop creative solutions to support and inspire creativity, encourage collaboration and build a thriving design community.
Design with passion & purpose!
FEATURED PROJECTS
An inspirational interactive exhibition designed around bringing people together through typography and happiness. Incorporated a social media element on Instagram #typographyhappiness to connect the community who collected the handcrafted sayings from the display.
Student designers in Principles of Typography (Spring 2018) participated in a collaborative exhibition resulting in an engaging installation, inspired by nature and literature.
The emerging typographers were inspired by the Haiku's of student authors in a creative writing course. Their task - to create interactive installation typography through a variety of material choices.
Sasha is currently the Director of Design, Branding & Communications for Student Success & Enrollment Management at Florida Gulf Coast University. She oversees the strategic initiatives of SS&EM and aligns all content, digital and print, with university branding requirements. Sasha cultivates a vibrant creative community across the division and infuses the branding throughout the student journey.
She brings a fresh modern style and a wide range of talent and expertise to her position and partnerships within FGCU, locally and nationally.
"I encourage the next generation of designers to be purposeful in their design decisions and strive to develop a sense of creative confidence as they build solutions for complex problems with focus and poise."
S A S H A M I N S K Y
